-
Risk & Reward: VISA’s Olympic Sponsorship.
Three weeks ago we ran through the companies sponsoring the London 2012 Olympics. Now we are starting to hear whether their investments have paid off. VISA have been the first to reveal the answer, with numbers released yesterday for the first week of the Games. As one of the Worldwide Olympic Partners (the most expensive…
-
GCC & UAE Exhibitions / Events Coming this August.
Local exhibitions, conferences and other events present a valuable opportunity to make direct, face-to-face connections with your target market. The following GCC events are happening this August, and they remain a powerful marketing resource at this time of year. 7th to 16th August; Ramadan & Eid Exhibition 2012, Kuwait. Held at the Kuwait International…
-
Client Insight: Remembering with Sport.
“For Nayshan, this Ramadan means the annual memorial competition held in the name of Sheikh Sabah’s father, the late Sheikh Faisal Duaij Salman Al Sabah, which begins at the start of this religious time. Every year the Kuwait Shooting Sports Federation based at the Sheikh Sabah Al Ahmed Al Jaber Al Sabah Olympic Shooting Range…
-
2012 London Olympics: The Sponsors.
The London Olympics get underway on 27 July, with an opening ceremony marking the start of two weeks that will fuel lucrative worldwide publicity for London 2012’s Official Sponsors. The global exposure generated is a closely guarded privilege, with brand protection regulations applied to official names, phrases, trademarks, logos and designs. A total of 55 major companies have…
-
July Exhibitions & Events within the GCC.
The direct, face-to-face nature of events such as exhibitions and trade shows make them a valuable tool in your marketing arsenal. The following are events happening throughout the remainder of July, venues include Dubai, UAE and nearby GCC countries. 9th to 21st July; Kuwait Household Exhibition 2012. Held at the Kuwait International Fair Ground in Mishref.…