Facebook can be an amazing source of customers, simply because of its scale and reach. Research in the USA suggests that 50% of the population spend around 30 minutes a day on Facebook. If you haven’t already done so, creating a Facebook page for your business should be one of your marketing priorities.
Consistently following your company’s brand identity through can sometimes be a challenge when marketing on social media sites such as Facebook, Twitter, Pinterest or LinkedIn. Facebook gives you a number of options you can use to create an engaging company page – start with completing the basics below, before adding detail and character with custom content.
Brand Your Cover Image.
Facebook provide some specific guidelines and restrictions on the cover photo of your page. You cannot use your cover image for blatant advertising, but this doesn’t mean your image shouldn’t be well-designed, distinctively branded, and supportive of your corporate identity as a whole. The cover image (recommended size: 851×315 pixels, maximum 100kb) is your first opportunity to give a positive impression of your business, being the first thing people see when they visit your company’s Facebook page. You want to design something relevant to your business activities that quickly sums up your company at a glance if possible.
Describe Your Business in the About field.
Facebook gives you approximately 165 to 175 characters to create your ‘About Us’ description; this should be a concise corporate profile explaining what you do as a company. It is always a good idea to include your website address here, the link should provide a valuable stream of additional visitors to your site – these are people showing a clear interest in your business.
Add Custom Content.
Now your basic profile is setup. If you want your company page stand-out from the thousands of other businesses using Facebook (including your competitors), you need to think about creating content to display in custom tabs. These 12 tabs are the only area where you can customise your page significantly. Two to three tabs will be occupied by Photos, Videos, and your number of Likes, but the remaining nine are yours to adapt as needed. These might be:
- An Introduction.
- Reveal tabs (known as Like-Gates).
- Special promotions.
- Links to other networking profiles.
- Products or services.