Working extensively with AIP inspired us to make their main raw material, seawater, the centre of our creative work. The Chlor-Alkali process carried out at Al Kout’s plant starts with the electro dialysis of seawater to make brine, a concentrated salt solution. This theme became the basis of our design work, spanning the new corporate identity, company stationery, brochures and digital media. We went on to project manage a large corporate event at the Kuwait Scientific Centre aquarium to celebrate the company’s 5th anniversary; producing an IMAX presentation and print material especially for the event. This was attended by the Minister of Commerce and proved instrumental in securing new contracts for AIP.