Following successful moves into territories outside the GCC, M.H.Alshaya wanted to create a Corporate Profile that would emphasise their position as the Middle East’s leading retailer and further promote their business to potential partners. The turnkey project included all the required location photography and art direction, copywriting, graphic design and print management in its scope of work.
We designed a 30-page brochure, with sections covering; The Company, Growth, Locations, Sectors & Brands, People and Infrastructure. High-resolution images came from photographic shoots we conducted at retail outlets and restaurants in Salmiya’s Marina Mall and selected locations in Kuwait. Photography took place within normal working hours and was kept as inconspicuous as possible, capturing everyday business as it happened.
The metallic silver cover also features a die-cut and pasted pocket inside the back; we used this to carry two A4 factsheets listing Alshaya’s brands and locations.
M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.
Alshaya’s stores can currently be found in 19 markets across the Middle East & North Africa, Russia, Turkey and Europe and it employs more than 28,000 people from over 90 nationalities.